Speak it well, Not just how many you own it.

It's a common sight whenever I am at some boutique.

A yaya-papaya couple who likes to show off just how 'class' and 'rich' they are.

It happened again.

The man, in his early 40s, big and tall, just brought this up to the SA at Hugo for 'I-Don't-Know-Why'.

"You know, I was at ZAK-NIA just now and ...."

I wonder just who was interested to know his whereabouts earlier.

And what more when he cannot even pronounce a brand Zegna correctly.

Sorry but it is really my pet peeve to hear people who pretend to be classy and rich bragging about brands when they cannot even pronounce a brand correctly.

To me, that's a basic.

Oh by the way, Zegna's full name is Ermenegildo Zegna.

It's an Italian brand. The minimal pronunciation should be Zey-Nia.